Design for people
Design is human—it stems from what people need and want. It’s a connection between complexity and meaning. It’s the act of intentionally solving problems. Design reflects the world and what matters—allowing us to create, develop and innovate our future.
It is our responsibility as designers to look past the pixels, the beautiful, the intuitive, and the convenient. We need to build with informed compassion and consider the social impact of what we make. Our world has a lot of big problems and design can create solutions.